市场监管总局重磅发布！事关平台经济→

Core Viewpoint - The State Administration for Market Regulation has drafted the "Antitrust Compliance Guidelines for Internet Platforms (Draft for Solicitation of Comments)" to help platform operators identify, assess, and prevent antitrust compliance risks, thereby promoting fair competition and healthy development of the platform economy [1][2]. Summary by Sections Introduction - The guidelines aim to support platform operators in effectively preventing antitrust compliance risks and establishing a robust compliance management system [14][17]. Key Features of the Guidelines - The guidelines are problem-oriented and respond to societal expectations by providing clear behavioral guidelines for platform operators [3]. - They aim to promote innovation and healthy development of the platform economy by fostering a fair competitive environment [3]. - The guidelines are non-mandatory and serve as general guidance for antitrust compliance, helping to reduce uncertainty costs for platform operators [3]. Principles for Antitrust Compliance Management - The guidelines emphasize four principles: 1. Targeted principle: Identify and assess compliance risks based on industry and business model [4]. 2. Comprehensive principle: Ensure full coverage across all business areas and departments [4]. 3. Penetrative principle: Establish a thorough compliance management system across all levels of the organization [4]. 4. Continuous principle: Maintain an effective compliance management system over time [4]. Risk Identification - The guidelines provide a framework for identifying risks related to monopoly agreements and abuse of market dominance [5][6]. - They detail specific behaviors that may constitute monopolistic practices, such as price fixing and market division [22][24]. Risk Management - The guidelines encourage platform operators to conduct risk assessments, implement risk reminders, and establish a comprehensive risk management system [9][10]. - They highlight the importance of reviewing platform rules and algorithms to prevent antitrust compliance risks [10][58]. Importance of Compliance - Strengthening antitrust compliance is crucial for optimizing the competitive ecosystem and fostering innovation within the platform economy [12][13]. - Compliance is increasingly seen as a key factor for gaining recognition from consumers, employees, and investors [13].