宁夏银川走出服务消费升级新路径

Core Viewpoint - Yinchuan, Ningxia is promoting a winter consumption season with 113 unique activities and 140 million yuan in consumer vouchers to stimulate spending across various sectors, including retail and dining [1][2] Group 1: New Consumption Trends - The city is focusing on upgrading consumer experiences from basic needs to quality and warmth, aligning with trends of "new formats, new models, and new scenarios" [1] - New immersive projects like the Manpu·Seeing Helan immersive performance town and Huaiyuan Night Market are expanding consumption from "single shopping" to "diverse experiences" [1] - The "Yin Ticket Gift" program transforms concert and event tickets into consumer "passports," linking 761 merchants across retail, dining, and scenic spots, creating a chain reaction of consumption [1] Group 2: Government and Business Collaboration - Yinchuan is breaking down departmental barriers by establishing a "government guidance - enterprise linkage - scenario implementation" closed loop, promoting five major consumption brands to work together [2] - The city plans to create a consumption matrix through models like "ice and snow + cultural tourism" and "intangible cultural heritage + New Year flavor," hosting events such as an ice and snow food festival and over 50 intangible cultural heritage performances [2] - The approach of small-scale initiatives driving large-scale consumption is evident in the transformation of traditional retail, exemplified by the emergence of "Fat Reform Stores" in key commercial areas [1][2]