Zhong Guo Jin Rong Xin Xi Wang·2025-11-15 01:59Core Insights - Ctrip Business Travel launched the "Little Blue Heart" protection plan to shift the industry focus from price competition to value-added services [3][5][8] - The plan includes a "5+1" guarantee system aimed at establishing high-quality service standards in the business travel sector [3][5] - Ctrip's international business has seen significant growth, with overseas corporate client numbers increasing by 390% year-on-year [6] Group 1: "Little Blue Heart" Protection Plan - The "Little Blue Heart" protection plan aims to provide comprehensive travel guarantees for corporate clients, enhancing their sense of security [5] - A fund of over 10 million is established to cover emergency travel management, force majeure protection, refund guarantees, and compensation for disrupted experiences [5] - The plan emphasizes both technological and service reliability as essential foundations for providing comprehensive client protection [5][6] Group 2: Globalization and Service Quality - Ctrip Business Travel's global travel solution is designed based on extensive experience in managing multinational travel, featuring customizable and localized service capabilities [6] - The focus on high-quality service is seen as a key competitive advantage as the industry moves away from extensive development phases [6][8] - Ctrip aims to collaborate with supply chain and ecosystem partners to create sustainable value in the business travel sector [8]