天猫“双11”全周期近600个品牌成交破亿元

Core Insights - Tmall's "Double 11" event achieved its best growth in four years, excluding refunds [1] Performance Metrics - Nearly 600 brands surpassed 100 million yuan in transaction volume [1] - 34,091 brands experienced a year-on-year growth of over 100% [1] - 18,048 brands saw a year-on-year growth exceeding 300% [1] - 13,081 brands reported a year-on-year growth of over 500% [1]