互联网平台反垄断合规指引如何保障算法公平？专家解读

Core Viewpoint - The State Administration for Market Regulation has released the "Antitrust Compliance Guidelines for Internet Platforms (Draft for Comments)" to guide internet platform companies in managing antitrust compliance and promoting innovation and healthy development in the platform economy [1][2]. Group 1: Antitrust Compliance Guidelines - The draft encourages platform operators to conduct platform rule reviews and algorithm screenings to strengthen antitrust compliance risk management [1]. - It emphasizes the need for compliance screenings to focus on core algorithm models that affect traffic and pricing, including pricing algorithms, recommendation systems, and sorting logic [1]. - A dynamic monitoring mechanism is to be established to examine whether traffic distribution has discriminatory designs and unfair trading orientations [1]. Group 2: Algorithm Screening and Platform Rules - Effective algorithm screening by platform operators can identify potential monopolistic risks, ensuring that algorithm operations align with fair competition principles [1]. - The combination of algorithm screening and platform rule reviews forms a critical defense against antitrust compliance risks, limiting the powers of platform operators as managers [1]. - The guidelines propose specific measures for addressing unfair rules and opaque algorithms that may lead to complex commission structures and dynamic pricing mechanisms [2]. Group 3: Global Implications - The guidelines reflect a Chinese approach to platform rule reviews and algorithm screenings, showcasing China's experience in platform economy governance to the world [2].