Rokid乐奇与BOLON眼镜联合发布新品智能眼镜 AI眼镜正在迎来“iPhone时刻”

Core Insights - Smart glasses are evolving from tools to fashion symbols, redefining the boundaries of human-computer interaction [1] Product Overview - The newly launched BOLON AI smart glasses are designed without a display, focusing on "fashionable design" and "hardcore functionality," with a price of 2,199 yuan [2] - The glasses come in two styles: sunglasses and optical glasses, featuring a lightweight design at only 38.5g and equipped with a Qualcomm AR1 processor, a 12MP Sony camera, and dual-directional speakers [2][3] - BOLON has partnered with All Vision to offer dynamic photochromic lenses that change color in 25 seconds and block over 99% of UVA and UVB rays [2] Strategic Collaboration - The collaboration between BOLON and Rokid is significant for both companies; BOLON aims to reach the 3C and digital consumer market while leveraging its traditional optical advantages in the smart glasses sector [3] - Rokid benefits from BOLON's fashion design and optical technology, enhancing the stylish aspect of its products and reducing the "hardcore" feel of tech products [3] Market Trends and Sales Performance - Rokid's new product line, "Wind, Forest, Fire, Mountain," inspired by traditional craftsmanship, is priced between 4,599 and 5,858 yuan, with a strong initial sales performance of 40,000 units sold within an hour of launch [4] - Daily user engagement for Rokid smart glasses averages nearly 8 hours, with over 15 million total usage instances, indicating a growing acceptance among a broader user base [4] - The demographic of Rokid's users has shifted significantly, with the proportion of tech professionals dropping from nearly 50% to 16%, while other sectors like education and agriculture have seen increased representation [4] Future Projections - Rokid's sales target for AI glasses is set at 1 million units for the next year, with expectations to reach 2-3 million units in the following year and over 10 million units in three years [5] - The company plans to collaborate with more international brands for co-branded products, marking the beginning of its global expansion [5] - The CEO of Rokid likens the potential of AI glasses to the transformative impact of the Macintosh and iPhone, suggesting that AI glasses will define the next computing era [6]