大促、日销双双强劲增长 双11期间飞猪履约GMV增长30%

Core Insights - The 2025 Fliggy Double 11 Global Travel Festival achieved record sales, with overall fulfillment GMV increasing by 30% compared to last year [1] - The number of participating users and their spending power continued to rise, with transaction users increasing by over 20% year-on-year, and 88VIP users growing by approximately 30% [1][5] - Fliggy's CEO emphasized the importance of resource integration and mechanism design to enhance the connection between quality supply and diverse demand [1] User Engagement and Sales Performance - Over 60 million activity products were sold during the event, with outbound travel accounting for nearly half of the sales [3][6] - The GMV for inbound travel products increased by over 400% compared to the peak season this year [3] - The number of merchants achieving over 10 million yuan in GMV increased by approximately 30%, with travel agency merchants growing by 160% [5] Marketing and Product Strategy - Fliggy's official live streaming matrix contributed to a 70% increase in GMV for activity products, with the number of products exceeding 10 million yuan doubling year-on-year [5] - The event saw a significant focus on unique travel experiences, with products like themed family rooms and innovative travel packages being highlighted [7] - The demand for travel experiences continued to grow, with consumers placing orders for over 6 million activity products, including nearly 1 million flight tickets and 3 million hotel packages [6][7] Brand and Merchant Performance - Notable brands such as China Southern Airlines, All Nippon Airways, and Marriott International achieved significant sales, with some products reaching close to 1 billion yuan [5] - New entrants in the market, including small and medium-sized merchants, also reported strong performance, with many exceeding 1 million yuan in sales [5] - The event provided a platform for brand exposure and customer retention, enhancing recognition in competitive markets [7]