Group 1 - The core viewpoint of the articles highlights the significant growth and success of Tmall's Double 11 event in 2025, with nearly 600 brands achieving over 100 million in sales and many brands experiencing substantial year-on-year growth [1][2] - Tmall's president, Jialuo, stated that the event marked the best growth in four years, driven by strong support for quality brands and original merchants, as well as the largest consumer investment in the platform's history [1][2] - A total of 406 original brands achieved first place in trending categories during the event, with 26 new brands surpassing 100 million in sales and 188 new brands exceeding 10 million [1] Group 2 - This year's Double 11 was notable for being the first under the upgraded Taobao large consumption platform, with significant participation from Taobao Flash Sale and comprehensive AI application [2] - The integration of various platforms led to record-breaking sales for Fliggy, with a year-on-year growth of over 30%, and Taobao Flash Sale retail orders increasing by more than 200% compared to last year [2] - Tmall implemented the largest consumer investment in history and utilized AI "Smart Benefit Engine" for decision-making, resulting in an 86% increase in daily active users for brands [2]
2025年天猫双11收官 剔除退款后成交创新高
Zheng Quan Shi Bao Wang·2025-11-15 03:41