“骨折式”降价，35万元可买玛莎拉蒂SUV！过去对标保时捷，如今与小米、理想等同台竞技！该品牌去年在华销量暴跌70%

Core Viewpoint - Maserati is implementing significant price reductions on its Grecale Folgore electric SUV to boost sales in the Chinese market, where it has seen a dramatic decline in sales over recent years [1][2]. Group 1: Pricing Strategy - The starting price for the Maserati Grecale Folgore is reported at 358,800 yuan, which is a substantial discount compared to its official price of 898,800 yuan, representing a reduction of 540,000 yuan [2][5]. - The final price after additional options is expected to be around 400,000 yuan, aligning it with the pricing of new energy vehicles from brands like Xiaomi and NIO [4][7]. Group 2: Sales Performance - Maserati's sales in China have plummeted by over 70% since 2018, with only 1,209 units sold in 2024, compared to a peak of 14,400 units in 2017 [7]. - The brand's performance in the first nine months of 2024 shows a slight decline of 3% year-on-year, with 1,023 imported units sold [7]. Group 3: Market Positioning - The Grecale Folgore is positioned as a high-performance luxury electric SUV, competing directly with models like the Porsche Macan electric version and other new energy vehicles in the 300,000 to 400,000 yuan price range [5][7]. - Maserati's target demographic in China includes a significantly higher percentage of female owners (40%) compared to only 5% in overseas markets [7]. Group 4: Financial Challenges - Maserati is currently facing financial difficulties, with reports indicating that the brand is operating at a loss, prompting speculation about potential divestment by Stellantis, although such claims have been denied [7].