“骨折式”降价，35万可买玛莎拉蒂SUV！过去对标保时捷，该品牌去年在华销量暴跌70%

Core Viewpoint - Maserati is significantly reducing the price of its Grecale Folgore electric SUV to boost sales in the Chinese market, where it has experienced a dramatic decline in sales over recent years [1][5]. Pricing Strategy - The starting price for the Maserati Grecale Folgore is set at 358,800 yuan, which is a substantial discount of 540,000 yuan from the official price of 898,800 yuan [5]. - The final price after additional options is expected to be around 400,000 yuan, aligning it with the pricing of new energy vehicles from competitors like Xiaomi and NIO [3][7]. Sales Performance - Maserati's sales in China have plummeted by over 70%, with only 1,209 units sold in 2024, compared to a peak of 14,400 units in 2017 [5][7]. - The brand's electric vehicle sales are currently performing well, with half of the special offer vehicles already sold, indicating strong demand [4]. Market Position - The Grecale Folgore is positioned in the competitive segment of 300,000 to 400,000 yuan electric SUVs, competing directly with brands like Porsche, Xiaomi, and NIO [7]. - Maserati's customer base in China is notably different from other markets, with 40% of its owners being female, compared to just 5% overseas [7]. Financial Challenges - Maserati is facing significant financial difficulties, with reports indicating that the brand is currently operating at a loss [7]. - There have been rumors regarding the potential sale of the Maserati brand by Stellantis, although these have been denied by the company [7].