PULLMAN HOTELS & RESORTS UNVEILS A NEW ERA

Core Insights - Pullman Hotels & Resorts has announced a global brand transformation aimed at positioning its hotels as vibrant places of exchange, following the successful launch of Pullman xChange in Dubai [1][2][13] Brand Transformation - The transformation redefines the hotel experience, focusing on creating dynamic social spaces that reflect the modern traveler's needs [2][13] - The Pullman Portal, inspired by historical railway tunnels, serves as a new architectural signature for the brand, with installations planned across various locations [3][14] Meeting and Event Spaces - Meeting and event spaces have been redesigned for flexibility, allowing for easy transformation to suit various functions, promoting an environment conducive to exchange [4][13] Culinary Experience - Culinary offerings will emphasize spontaneity and shareability, with bars becoming central social hubs [5][13] - An experiential bar ritual called Unexpected Pairings will launch in 2026, encouraging guests to explore unique food and cocktail combinations [6][13] Service Culture - A new training program focused on empathy and cultural awareness has been introduced for staff, with around 60% of the workforce already trained [7][8] - The service culture aims to enhance guest interactions through emotional intelligence and genuine care [7][8] Pullman xChange Event - The inaugural Pullman xChange event took place in November 2025, fostering creative dialogue and collaboration among leaders and innovators [9][10] - Future editions of Pullman xChange will occur in Europe, Asia, and South America, co-created with local cultural collectives [12][13] Growth Momentum - Pullman aims to expand its global presence, with over 150 hotels in more than 40 countries and plans to exceed 200 hotels within five years [14][15] - New properties, including Pullman Royal Key Wellness Resort and Pullman Tokyo Ginza, will showcase the brand's commitment to innovative design and cultural exchange [15][14]