“长”享冰雪 吉林长春在北京推介冰雪旅游

Core Points - Changchun is promoting its winter tourism with a focus on ice and snow activities, aiming to attract more visitors from Beijing and the surrounding areas [1][2] - The city plans to enhance its tourism offerings by improving products, services, and expanding consumption, targeting over 90 million visitors this season [2][5] - The collaboration between Changchun and the Beijing-Tianjin-Hebei region is emphasized to boost mutual tourism benefits [2][11] Tourism Promotion - The "Learn to Ski in Changchun" theme is central to the promotion, with six major ski resorts and 52 upgraded ski trails set to open in mid to late November [5][6] - Changchun's ski resorts are equipped with over 2,000 professional instructors and offer a range of services to ensure a safe and enjoyable experience for visitors [6][11] - The city is also introducing various cultural and entertainment activities, including over 200 unique ice and snow events [6][11] Infrastructure and Attractions - Changchun is located in the "golden snow belt" at 43°N latitude, boasting a snow season lasting over 150 days [5] - The city features two major ice and snow parks, including the Changchun Ice and Snow New World and the Changchun Powder Snow Carnival, offering immersive winter experiences [7][8] - The 29th Changchun Ice and Snow Festival will showcase diverse activities, integrating cultural elements with winter sports [8][9] Collaborative Efforts - The promotion includes practical cooperation initiatives, such as the "Changchun Benefits" consumer card and special discount tickets for tourists [11] - Social media platforms like Douyin are involved in promoting Changchun's winter tourism, inviting influencers to experience and share their adventures [11] - The event featured interactions with local influencers and cultural performances, enhancing the promotional atmosphere [11]