沈阳将沐浴休闲产业打造成冬季消费新亮点

Core Insights - Shenyang is focusing on developing the bathing and leisure industry as a new highlight for winter consumption, aiming to enhance service quality and diversify consumer experiences [1][3] Group 1: Industry Development - Shenyang has implemented a three-year action plan to promote high-quality development in the bathing industry, which includes standardizing business operations, nurturing market players, improving service quality, and optimizing the business environment [1] - The city is actively promoting its brand as "China's Bathing Leisure Capital" through various initiatives and events [1][3] Group 2: Events and Initiatives - The "2026 Bathing Guide" was launched, introducing a tiered system for bathing merchants, which includes unique services such as authentic scrubbing and family-friendly activities [3] - The second Bathing Leisure Consumption Season in Shenyang has been initiated, featuring over 40 large bathing enterprises that will offer more than 10 special packages and promotional activities during key holiday periods [3] Group 3: Future Prospects - The upcoming "2026 China Bathing Industry Expo" is scheduled for March 17-19, 2026, at the Shenyang International Exhibition Center, with expectations of over 700 participating enterprises [3]