晶采观察丨三个关键词！从全运会读懂体育强国之“强”

Core Viewpoint - The article emphasizes the significance of the 15th National Games held in Guangdong, Hong Kong, and Macau, highlighting the importance of sports in promoting national fitness and the development of a sports powerhouse in China [2][3]. Group 1: National Fitness Development - The "14th Five-Year Plan" has allocated 5.65 billion yuan to support the opening of public sports venues to the public for free or at low cost, enhancing accessibility to fitness activities [2]. - Currently, over 38.5% of the population regularly participates in sports, with expectations for this percentage to increase in the future [2]. Group 2: Sports Industry Integration - The comprehensive value of sports is creating new development opportunities across various sectors, with events serving as a catalyst for local economies [3][4]. - The sports industry in China reached a total scale of 3.67 trillion yuan in 2023, with an average annual growth rate exceeding 10% over the past five years [4]. Group 3: Economic Impact of Sports Events - Major events like the Asian Games have led to significant increases in local consumption, with surrounding areas experiencing consumption growth of over 40% during the event [4]. - The "Su Super" league has seen a 23.22% increase in visitors to host cities on match days, with sales in monitored commercial enterprises rising by 33.7% [4]. Group 4: Cultural and Spiritual Significance - The spirit of sports reflects the essence of Chinese culture, promoting values such as perseverance, teamwork, and personal growth, which are increasingly embodied through public participation [5]. - This positive spirit is expected to project a vibrant and hopeful image of China to the world [5].