EU opens anti-trust probe into Red Bull

The European Commission has launched an anti-trust investigation into Red Bull to examine whether the energy drinks maker has “illegally restricted competition”. In a statement yesterday (13 November), the Commission said it has “indications” Red Bull may have pursued a strategy to “restrict competition” from energy drinks sold in sizes above 250ml within the off-trade channel, such as supermarkets and petrol station shops. Austria-based Red Bull’s approach allegedly targeted products sold by its “closes ...