大网红走了，天价账号归谁？

Core Viewpoint - The issue of digital inheritance has gained significant attention, highlighting the challenges and opportunities associated with managing digital assets after an individual's death [1][3][4]. Group 1: Digital Asset Management - High Nan has received hundreds of inquiries about digital asset management since August, driven by a guide he created on handling family digital assets [1]. - The sudden death of individuals often leaves behind digital assets that relatives struggle to manage, raising questions about how to handle accounts and memorialize deceased users [1][3]. - The case of singer Li Wen's account being accessed by a new user illustrates the complexities surrounding digital asset management and the need for clear policies [1]. Group 2: Economic Value of Digital Inheritance - The digital legacy of influencers like Qiu Feng has shown that social media accounts can significantly impact family members' online presence and economic opportunities [4][5]. - Digital assets with clear economic value, such as balances in payment platforms, are recognized as inheritable property under current legal frameworks, although specific inheritance rules are still being developed [5][8]. - The increasing awareness of the economic value of gaming and social media accounts has led more individuals to create wills that include their digital assets [8][9]. Group 3: Legal and Regulatory Challenges - Current laws recognize the legitimacy of virtual property but lack clear definitions and guidelines for inheritance, leading to challenges in practice [5][11]. - The fluctuating value of digital assets, such as gaming equipment and virtual currencies, complicates the assessment and inheritance process [11][12]. - The legal status of accounts on platforms like Taobao and WeChat remains ambiguous, with users only holding usage rights rather than ownership, complicating inheritance claims [12][13]. Group 4: Platform Responsibilities and Innovations - Platforms have a critical role in managing deceased users' accounts and ensuring privacy protection, with some platforms like Facebook and Bilibili already implementing memorial account features [15][16]. - Recent announcements from platforms like WeChat indicate a shift towards better handling of inactive accounts, alleviating concerns about the sudden disappearance of digital memories [16]. - Experts suggest establishing a user-driven mechanism for digital wills, allowing individuals to specify how their accounts should be managed after death [16].