Xin Lang Cai Jing·2025-11-16 01:34Core Insights - The overall retail price of major Chinese liquor brands has increased, with leading products like Guizhou Moutai and Yanghe showing significant price rises [1] - Some products, such as Wuliangye and Qinghua Lang, have experienced notable price declines, with Wuliangye down by 4 yuan per bottle and Qinghua Lang down by 5 yuan per bottle [1] - Douyin has shut down all unauthorized Moutai stores, following complaints about false advertising related to low-priced Moutai [1] Price Trends - The average retail price of the top nine liquor brands has risen overall, indicating a positive trend in the market [1] - Guizhou Moutai and Yanghe are leading the price increases among major products [1] - Wuliangye and Qinghua Lang have seen significant price drops, with declines of 4 yuan and 5 yuan per bottle respectively [1] Regulatory Actions - Douyin has taken action against unauthorized Moutai sellers, responding to consumer complaints about misleading low-price promotions [1] - A notification from Douyin indicated that any Moutai priced below market value would face penalties, highlighting the platform's efforts to regulate pricing practices [1] - Douyin clarified that previous rumors regarding the notification were false, emphasizing their commitment to addressing consumer complaints [1] Market Data - The "Liquor Price Reference" by Sina Finance provides objective and traceable data on the retail prices of major Chinese liquor brands [1] - The report aims to offer a comprehensive view of the market pricing landscape for well-known Chinese liquor products [1]