中拍协年报：文物艺术品拍卖2024年进入深度调整期

Core Insights - The Chinese auction market for cultural relics and artworks is experiencing a significant downturn, with total auction hammer prices dropping to 18.354 billion yuan in 2024, a decrease of 35.38% year-on-year [2] - The market is undergoing a structural adjustment, with online auctions becoming more normalized and accounting for 9.27% of the total auction revenue [4][5] Auction Performance - The total number of auction transactions in 2024 was 307,100, reflecting a 10.35% decrease from the previous year [2] - The average price of auctioned items fell from 82,900 yuan to 59,800 yuan [4] Online Auction Trends - Pure online auctions featured 385,091 items, with 144,049 items sold, indicating a growing trend towards online platforms [5] - Items sold for under 100,000 yuan accounted for 90.28% of total transactions, marking a 0.5 percentage point increase [4] Category Adjustments - Significant declines were noted in categories such as philately and contemporary art, with hammer prices dropping over 50% [6] - The only category to show growth was porcelain and miscellaneous items, which increased by 1.10% [6] High-Value Items - The number of items sold for over 10 million yuan decreased to 92, down from 227 the previous year [8] Market Share Dynamics - The Beijing auction market's share fell to 58.33%, a decrease of 9.61 percentage points, while Shanghai, Hangzhou, and Guangzhou saw increases in their market shares [10] Revenue and Profitability - The main business revenue for the auction industry fell to 1.78 billion yuan, down from 2.121 billion yuan, with a profit margin of 3.35% [13] - The top five auction companies accounted for 54.45% of the market share, with a total transaction amount of 5.45 billion yuan [12] Global Positioning - China's auction market for cultural relics and artworks ranked second globally, with a total transaction amount of 27.902 billion yuan, down from 42.757 billion yuan [15] International Market Performance - The overseas auction market for Chinese cultural relics and artworks generated 7.026 billion yuan, a decline of 31.56% year-on-year, marking the lowest since 2010 [17] - Porcelain and miscellaneous items accounted for 51.39% of the total overseas transaction amount [19]