深化平台经济规律性认识 健全平台反垄断合规指导 ——《互联网平台反垄断合规指引 （征求意见稿）》解读

Core Viewpoint - The release of the "Antitrust Compliance Guidelines for Internet Platforms (Draft for Comments)" by the State Administration for Market Regulation represents a significant step towards enhancing the antitrust regulatory framework for platform economies, aiming to promote healthy development through compliance [1] Group 1: Ecological Characteristics of Platform Economy - The guidelines emphasize the ecological nature of platform economies, highlighting the need to establish a healthy competitive ecosystem [2] - It defines platform operators as ecosystem managers, responsible for maintaining positive relationships within the platform ecosystem, thus making ecosystem maintenance a key antitrust regulatory goal [2] - The complexity of antitrust governance in platform economies is underscored, as it must consider the rights of various stakeholders within the ecosystem, not just the competitive actions against market players [2][3] Group 2: Technological Aspects of Platform Economy - The guidelines recognize the technological characteristics of platform economies, particularly the role of advanced technologies like cloud computing and AI in driving growth [4] - It identifies the dual nature of technology as both a facilitator of market efficiency and a potential tool for anti-competitive behavior, thus establishing clear compliance boundaries for platform operators [5] - The guidelines encourage platforms to enhance algorithm governance and implement comprehensive compliance management to mitigate algorithm misuse risks [6] Group 3: Proactive Measures Against New Antitrust Risks - The guidelines address the challenges of defining and preventing new forms of monopolistic behavior, providing actionable guidance on issues like "algorithm collusion" and "blocking" [7] - It highlights the risks of irrational competition in platform economies, particularly through excessive price competition and the imposition of unreasonable conditions on merchants [8] - The guidelines clarify the compliance boundaries regarding practices like "blocking" and "differential treatment," aiming to foster a more unified digital market and stimulate innovation within the platform economy [9]