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Ross Gerber Urges Apple Leadership Overhaul, Suggests Replacing Siri With Google's Gemini AI For Future Growth - Apple (NASDAQ:AAPL)
Benzingaยท2025-11-16 06:22

Group 1 - Investor Ross Gerber is advocating for a leadership change at Apple, suggesting that new leadership is necessary for the company to remain competitive in the tech industry [2][4] - Gerber specifically calls for the replacement of Apple's voice assistant Siri with Google's Gemini AI, indicating a potential partnership between Apple and Google [3][4] - Discussions regarding Tim Cook's succession have intensified within Apple's board and senior executives, with John Ternus being viewed as a likely candidate for the CEO position [5][6] Group 2 - Despite facing challenges such as AI missteps and a 16% drop in shares, the board has continued to support Tim Cook, who has overseen a significant increase in share value since 2011 [6] - Internal warnings from services chief Eddy Cue highlight the risk of Apple becoming obsolete if it does not adapt to changing technology trends [6]