秋假拉动效应显著，北京、西安、南京等城市热度高

Core Insights - The introduction of autumn breaks in various cities across China has significantly boosted the tourism market, with a notable increase in travel product bookings and searches [1][3][4] Group 1: Market Performance - From November 12 to 16, 2023, the search popularity for travel products on the platform increased by over 50% year-on-year, particularly in Sichuan and Guangdong [1] - Major cities such as Beijing, Xi'an, Chengdu, Chongqing, Shanghai, Hangzhou, Nanjing, Suzhou, Guangzhou, and Xishuangbanna emerged as popular destinations during the autumn break [3] Group 2: Consumer Behavior - The majority of travelers during the autumn break are families, with over 53% of the consumer base focusing on family-oriented and quality-driven travel experiences [3][4] - Popular activities include outdoor autumn viewing, visits to key museums, and theme parks, with a significant number of students traveling to scenic spots like Jiuzhaigou and Huangshan [3] Group 3: Product Offerings - The company has launched two main themed travel routes, "Autumn Viewing" and "Warm Autumn," focusing on short-distance and local travel to meet diverse consumer needs [4] - Specific offerings include autumn-themed routes in Zhejiang and self-driving tours in Guangdong, highlighting the increased demand for regional travel options [4] Group 4: Market Trends - The implementation of autumn breaks is seen as a positive development for the tourism market, effectively creating a new short holiday that stimulates mid-range travel demand [4] - The autumn break has contributed to a small peak in travel activity in November, alleviating the traditional concentration of travel during major holidays [4]