容声公布“双11”战报：容声方糖冰箱居双系统冰箱销售额首位

Core Insights - The "Fangtang" series refrigerators from Rongsheng brand achieved significant sales during the "Double 11" event, topping the sales chart in the dual-system refrigerator category with a total transaction amount exceeding 250 million yuan [1] - The success of the Fangtang series is attributed to Rongsheng's 40 years of expertise and technological innovation, meeting the evolving consumer demands for health, aesthetics, convenience, and quality of life [1] Group 1 - The Fangtang series features industry-leading IDP dual purification technology, achieving a sterilization rate of 99.9999% and a deodorization rate of over 99.9%, ensuring food retains its original flavor and enhancing family health [1] - The refrigerator's 60 cm ultra-thin flush design allows for seamless integration with kitchen cabinets, providing an ideal solution for consumers seeking a unified home decor experience [2] Group 2 - The Fangtang series has set a new technical benchmark by being the first to receive the "Automatic Ice Making Refrigerator Technology Certification" from the China Household Electrical Appliances Research Institute, effective July 2025 [2] - Rongsheng's innovative marketing strategies during "Double 11," including collaborations with influencers and engaging live-streaming events, effectively showcased the product's capabilities and generated strong word-of-mouth [2] - As the official refrigerator for the 2026 World Cup, Rongsheng aims to connect with global consumers, highlighting the brand's commitment to innovation and user insight [2]