Zheng Quan Ri Bao Zhi Sheng·2025-11-16 11:07Core Insights - Eight Horses Tea Co., Ltd. achieved impressive results during the "Double 11" shopping festival, leading in multiple categories across various e-commerce platforms, showcasing its strong brand and product capabilities [1][2] - The company maintained its position as the top seller in the tea category on major platforms like Tmall and JD for two consecutive years, reflecting its robust market presence [1] - Eight Horses Tea's innovative "City Reception Hall" model enhances customer engagement and promotes tea culture, aligning with modern consumer preferences for quality and social experiences [2][3] Performance Highlights - During the "Double 11" event, Eight Horses Tea ranked first in multiple tea categories, including Oolong, black tea, Tieguanyin, and Chenpi Gua Pian, demonstrating its comprehensive product strength [1] - The company also excelled in local life platforms, securing the top position in tea categories on Meituan, Dazhong Dianping, Douyin, and other platforms, indicating effective online-to-offline conversion strategies [2] - Eight Horses Tea's supply chain capabilities, including logistics centers and a "black light warehouse" system, support its rapid order fulfillment, achieving a maximum daily order processing capacity of 13,000 [3] Market Trends - The success of Eight Horses Tea reflects a broader transformation in the Chinese consumer market, where health-conscious and culturally rich tea consumption is becoming a new trend [3] - The shift from alcohol-centric social gatherings to tea-based interactions signifies a change in consumer behavior and lifestyle preferences, enhancing the demand for quality tea products [3] - With its comprehensive channel strategy and cultural depth, Eight Horses Tea is well-positioned to lead in the evolving tea market and promote Chinese tea culture [3]