一财社论：合规指引是合作治理新尝试

Core Viewpoint - The "Compliance Guidelines" aim to establish an effective communication mechanism between regulators and regulated entities, promoting cooperation in governance and enhancing antitrust compliance management within the platform economy [1][6]. Summary by Sections Regulatory Context - The State Administration for Market Regulation has drafted the "Antitrust Compliance Guidelines for Internet Platforms (Draft for Public Consultation)" to guide platform operators in preventing antitrust compliance risks and protecting legitimate rights and interests [1][2]. Market Dynamics - The rapid development of the platform economy has improved resource allocation efficiency and driven technological innovation, but it has also introduced complexities in antitrust regulation due to the unique characteristics of platform markets, such as bilateral market features and multi-party transaction structures [2][3]. Compliance Challenges - Current antitrust compliance anxieties include issues like algorithm collusion, unfair pricing, and discriminatory treatment among platforms, which can infringe on the legitimate rights of others and disrupt fair competition [3][5]. Cooperative Governance - The guidelines represent a beneficial attempt at cooperative governance, signaling that regulators and platform participants share a common goal of achieving fair competition, thus improving perceptions of regulation as a facilitator rather than a restriction [4][6]. Protection of Vulnerable Parties - A significant issue in antitrust activities is the inadequate protection of the legitimate rights of weaker parties in transactions, necessitating the establishment of low-cost channels for rights protection and the introduction of collective litigation and other mechanisms to balance competitive fairness [5][6].