The Wealthy Barber’s big idea on the Sunday Reads.

I was an advertising writer/creative, so I have this propensity to distill more complex ideas into a 30-second movie, or a 6 word headline. We had to cut to the chase, and decide what was really important – what is the main message? An ad started with a briefing document. The most important section was the ‘single minded proposition’. I have just read the latest Wealthy Barber book. The single-minded proposition has not changed. Save and invest 10-15% of your income. Six words, one number. Do that over 30 t ...