Core Points - JCDecaux collaborates with Swarovski for the 2025 Illuminations on the Champs-Élysées, marking a significant partnership alongside the Champs-Élysées Committee [1][3] - The event features 400 illuminated trees and 200 Swarovski-branded banners along the 2-kilometer stretch from the Arc de Triomphe to Place de la Concorde [3] - A unique pop-up space has been established at 1 Place Charles de Gaulle, showcasing Swarovski's collections from November 16 to December 26, 2025 [4] Company and Industry Summary - JCDecaux has been a partner of the Champs-Élysées Committee since 2014, focusing on activating prestigious brands for the Illuminations [3] - The 2025 edition introduces a new "sound and light" experience using innovative LED technology, enhancing the overall spectacle [5] - The event runs from November 16, 2025, to January 5, 2026, and aims to attract both locals and international visitors, continuing a tradition that saw over 150,000 attendees at the 2024 inauguration [6] - The collaboration with Swarovski is highlighted as a significant sponsorship, celebrating Swarovski's 130th anniversary and enhancing the event's glamour and elegance [7][8] - JCDecaux emphasizes its commitment to beautifying cities through innovative products and services, contributing to the festive atmosphere of Paris during the holiday season [8]
Illuminations 2025 des Champs-Elysées - JCDecaux accompagne Swarovski dans son partenariat aux côtés du Comité Champs-Elysées