广西构建大健康品牌矩阵

Core Insights - Guangxi is promoting the development of new industries such as retirement tourism, ecological tourism, forest health care, and ecological sports, aiming to integrate the "agriculture, culture, tourism, sports, and health" industries [1][2] - The region has established a health brand matrix and is exploring a unique "Two Mountains" transformation model, with significant progress in cultivating the health industry as a strategic pillar [1] - By 2024, Guangxi aims to have 1,866 green, organic, and geographical indication agricultural products, with the "Gui" brand agricultural output value exceeding 1,600 billion yuan [1] - The comprehensive income from forest health care and ecological tourism is expected to surpass 2,300 billion yuan, with over 3.8 million elderly individuals visiting Guangxi for retirement tourism annually [1] Action Plan - The "Three-Year Action Plan for Ecological Environment and Health Brand Construction (2025-2027)" outlines 21 specific tasks to enhance brand development [2] - The plan emphasizes differentiated cultivation paths for various brand series, leveraging Guangxi's ecological advantages [2] - It includes measures to improve brand quality, such as standardizing brand development and integrating local cultural elements [2] - The plan also aims to expand brand influence through a comprehensive promotional network and enhance internal and external collaboration [2]