消费帮扶结出“双向共赢”果实

Core Insights - The partnership between Hangzhou's Shangcheng District and Ganzi Prefecture's Yajiang County has led to the successful "Encounter Yajiang" consumption assistance brand, facilitating the sale of highland apples to consumers in Hangzhou [2][3] Group 1: Product Innovation and Sales - The first live-streaming sales event for highland apples resulted in over 3,000 orders, showcasing strong market demand [2] - Highland apples are noted for their rich flavor and higher nutritional content, including significantly elevated calcium and iron levels compared to regular apples [2] - The company has also developed apple juice from highland apples, emphasizing a "zero additives, pure natural" health concept, achieving stable monthly sales of over three tons, particularly popular among younger consumers [2] Group 2: Consumption Assistance Model - The "Encounter Yajiang" model represents a deepening connection between the two regions, focusing on a "government-led, market-driven, and social participation" approach to create a consumption assistance ecosystem [3] - The initiative has transformed assistance efforts from "blood transfusion" to "blood production," promoting sustainable economic development [3] - Highland apples are not only sold online but are also available in various offline channels, including a dedicated Ganzi specialty product store in Hangzhou and major retail outlets [3]