不断推出高质量少儿读物

Core Insights - Rongxin Culture is the only listed company in the A-share market focused on the children's book sector, actively responding to industry changes through a "content + IP + AI" strategy to drive high-quality development and shareholder returns [1][2] Industry Overview - The children's book market has become the largest segment of the overall book retail market since 2016, reflecting the increasing importance of children's education among Chinese families [1] - The industry faces challenges such as severe content homogenization, rampant piracy, and a chaotic pricing system, alongside significant changes in distribution channels with traditional bookstores and e-commerce platforms experiencing slowed growth [1] Company Strategy - Rongxin Culture is exploring innovative development paths by focusing on high-quality children's literature and embracing new technologies, including AI, to enhance efficiency in the publishing process [1] - The company has initiated a comprehensive tagging of content for AI applications, laying the groundwork for digital transformation [2] - The company has developed multiple intelligent agents to improve user experience, particularly for parents [2] Marketing and Sales - The company has implemented a "full-domain marketing" model, utilizing platforms like Douyin to create popular products and achieve a flow spillover effect, ultimately converting traffic into private domains to reduce marketing costs and establish a sales loop [2] - Rongxin Culture has consistently provided cash dividends to shareholders since its listing, demonstrating its commitment to rewarding investor trust and support [2]