Chang Jiang Shang Bao·2025-11-16 23:44Core Viewpoint - Bilibili (Nasdaq: BILI, 09626.HK) continues to show strong performance across multiple business segments, achieving profitability and significant user growth in Q3 2025 [1][2][5] Financial Performance - In Q3 2025, Bilibili reported total net revenue of 7.69 billion yuan, a year-on-year increase of 5% [2] - The company achieved a net profit of 469 million yuan, compared to a net loss of 79.8 million yuan in the same period last year, marking a successful turnaround [2][3] - Adjusted net profit reached 786 million yuan, reflecting a substantial year-on-year growth of 233% [2] - Cash and cash equivalents stood at 12.101 billion yuan, up 18.07% year-on-year, indicating strong financial health [2] Business Segments - Revenue from value-added services reached 3.02 billion yuan, a 7% increase, driven by growth in paid memberships and other services [2] - Advertising revenue surged to 2.57 billion yuan, a significant year-on-year increase of 23%, attributed to improved advertising infrastructure and product offerings [2][3] - Mobile gaming revenue declined by 17% to 1.51 billion yuan, primarily due to high performance in the previous year from a successful game launch [3] - Revenue from IP derivatives and other businesses grew by 3% to 582 million yuan, maintaining stable growth [3] User Engagement and Community Growth - Bilibili's daily active users reached 117 million, and monthly active users hit 376 million, both setting new historical highs [1][5] - The average daily usage time increased to 112 minutes, reflecting enhanced user engagement [1][5] - The number of monthly paying users grew by 17% year-on-year to 35 million, indicating rising consumer willingness to spend [1] Content Ecosystem - The platform's content ecosystem is thriving, with video playback time for content over five minutes increasing by nearly 20% [5][6] - Game content playback time rose by 22%, solidifying Bilibili's position as a key platform for game publishers [5] - AI-related content saw a nearly 50% increase in playback time, with active AI-related creators reaching nearly 100,000 [6] - New content categories, such as automotive and parenting education, also experienced significant growth in playback time [6] Shareholder Returns - Bilibili has issued over 100 million USD in stock in 2025 and has a board-approved stock buyback plan with approximately 83 million USD remaining [4]