杭州网红大撤退：下坠的电商，过剩的人

Core Insights - The article highlights the decline of the live-streaming industry in Hangzhou, particularly symbolized by the once-bustling Lijing International building, which now faces high vacancy rates and reduced rental prices [1][2][6] - The live-streaming boom is over, with many streamers and e-commerce businesses struggling due to decreased traffic, high inventory, and increased return rates, leading to a mass exodus from the industry [2][10] - Despite the challenges, some industry professionals believe that Hangzhou remains a key hub for live-streaming, with opportunities still available for newcomers [2][30] Group 1: Industry Decline - Lijing International, once a vibrant hub for nearly 20,000 streamers, now has numerous vacant rental units, with prices dropping from over 3,000 to just above 2,000 [1][6] - The overall vacancy rate for office spaces in Hangzhou reached a historic high of 27.7% in Q2 2023, indicating a broader trend of businesses leaving the area [2] - The live-streaming industry's revenue has significantly decreased, with many streamers now earning less than before, leading to a reconsideration of career paths [2][10] Group 2: Personal Experiences - Many individuals, like Liu Hui, moved to Hangzhou with hopes of financial success, but are now facing challenges such as layoffs and reduced salaries [6][30] - Streamers report a drastic reduction in hourly wages, with some seeing their pay cut from 160 to 80 yuan per hour due to increased competition [10][11] - The pressure to maintain high performance and viewer engagement has led to mental and physical health issues among streamers, with some opting to leave the industry altogether [12][19] Group 3: Future Prospects - Despite the downturn, some believe that the live-streaming sector in Hangzhou still offers good opportunities for newcomers, especially for those with strong personal branding [30] - The article suggests that while the industry is facing challenges, it may still be a viable option for fresh graduates looking to quickly earn money and gain experience [30][32] - The shift towards short video platforms for e-commerce is noted as a potential new avenue for those leaving traditional live-streaming roles [30]