Core Viewpoint - Beike-W (02423) is expected to benefit from the continuous expansion of the industry scale, supported by its strategic nationwide layout and platform advantages, with projected net profits for 2025-2027 being 5.38 billion, 6.54 billion, and 7.29 billion CNY respectively, maintaining a "buy" rating [1] Revenue Growth and Market Position - In the first three quarters of 2025, Beike achieved operating revenue of 72.39 billion CNY, a year-on-year increase of 16.1%, demonstrating its market competitiveness despite pressure in the real estate market [2] - The company's net profit attributable to the parent company was 2.91 billion CNY, a decrease of 16.8% year-on-year, primarily due to a decline in gross margin from 25.3% to 21.4% [2] - As of the end of Q3, the number of Beike stores increased by 27.3% year-on-year to 61,393, and the number of agents reached 546,000, up 14.5% year-on-year, indicating overall scale expansion [2] Transaction Volume and Business Performance - The existing housing business saw a transaction volume (GTV) increase of 5.8% year-on-year to 505.6 billion CNY, with net income of 6 billion CNY, down 3.6% from the previous year [3] - The new housing business experienced a GTV decline of 13.7% to 196.3 billion CNY, with net income of 6.6 billion CNY, down 14.1% year-on-year due to a slowdown in the commodity housing market [3] - The home decoration business generated net income of 4.3 billion CNY, a 2.4% increase year-on-year, while rental services saw net income of 5.7 billion CNY, up 45.3% year-on-year, attributed to an increase in housing resources under the "worry-free rental" model [3] - Emerging businesses and others reported net income of 400 million CNY, down from 500 million CNY in the previous year [3] Shareholder Returns and Buyback Strategy - In Q3 2025, Beike's buyback amount reached 281 million USD, the highest quarterly buyback in nearly two years [4] - By the end of Q3 2025, the total buyback amount for the year reached 675 million USD, a 15.7% increase year-on-year [4] - Since initiating the buyback in September 2022, the company has repurchased approximately 2.3 billion USD worth of shares, representing 11.5% of the total shares before the buyback, reflecting confidence in future development and enhancing shareholder returns [4]