18年前成都“地王”项目将开售千万元级住宅，高端楼市供应井喷之下能否突围？

Core Insights - Chengdu IFS, developed by Kowloon Warehouse, is set to sell residential units for the first time in 18 years, specifically in the "Guojin Haoting" building, which includes nearly 200 luxury apartments priced at over 10 million yuan each [1][4][8] Group 1: Project Overview - The "Guojin Haoting" building will offer units ranging from 250 to 400 square meters for large flat products and a 600 square meter customized product [7] - The total investment for Chengdu IFS was approximately 17 billion yuan, covering a total area of 760,000 square meters, including a shopping center and four towers [4] - The previous function of "Guojin Haoting" was as serviced apartments, which opened in late 2016 and were only available for rent [4][8] Group 2: Market Context - The high-end residential market in Chengdu is experiencing significant growth, with an expected supply of 4,500 to 5,000 new homes priced over 10 million yuan in 2025 [9] - In the first half of this year, the transaction volume for luxury homes in Chengdu reached 983 units, a year-on-year increase of approximately 115.5% [9] - The average transaction price for new homes in Chengdu reached 21,128 yuan per square meter in October, marking a month-on-month increase of 11.1% and a year-on-year increase of 20.95% [9][10] Group 3: Competitive Landscape - The average price for new homes in the Jinjiang District, where Chengdu IFS is located, is approximately 49,800 yuan per square meter, leading the city in property prices [10] - The competitive landscape for luxury properties is intensifying, with a focus on product upgrades, smart home features, and landscape design [9][10] - The ability of "Guojin Haoting" to stand out in a crowded market of high-end products will be crucial for its success [9][10]