研判2025！中国清远鸡行业政策、产业链、出栏量、市场规模、竞争格局及高质量发展策略分析：出栏量将增长至6130万只，市场规模增长至19.77亿元[图]

Core Insights - The article highlights the increasing demand for high-quality chicken products in China, particularly for Qingyuan chicken, which is a geographical indication product with a rich history and unique characteristics [1][3][5]. Industry Definition and Characteristics - Qingyuan chicken, also known as Qingyuan ma chicken, is a local specialty of Qingyuan City in Guangdong Province and has a history of over a thousand years in breeding [1][3]. - It is recognized for its small size, developed subcutaneous and intermuscular fat, thin skin, and soft bones, making it popular in Chinese cuisine [1][3]. Current Development Status - The production of Qingyuan chicken is projected to increase from 40.8 million birds in 2020 to 55.1 million in 2024, with an expected rise to 61.3 million by 2025 [3][5]. - The market size for Qingyuan chicken with geographical indication is anticipated to grow from 1.363 billion yuan in 2020 to 1.788 billion yuan in 2024, and further to 1.977 billion yuan by 2025 [1][5]. Industry Chain - The industry chain for Qingyuan chicken includes upstream activities such as chick hatching, feed production, and breeding, while midstream focuses on ecological farming and slaughter processing, and downstream encompasses diverse sales channels [5][6]. Development Environment and Policies - The Qingyuan chicken industry is supported by government policies aimed at promoting scale and intensive development, including subsidies and low-interest loans [7][10]. - Regulatory measures are in place to protect the Qingyuan chicken brand and combat counterfeit products [7][10]. Competitive Landscape - The market for Qingyuan chicken is characterized by high concentration, with the top three companies holding a market share of 72.3% in 2024, where Tian Nong Food Group is the largest provider [8][9]. - Tian Nong Group has expanded from a regional poultry farming enterprise to a leading provider of high-quality meat products in China, covering the entire value chain [8][9]. High-Quality Development Strategies - Strategies for enhancing the Qingyuan chicken industry include expanding the industrial chain, integrating with tourism, and leveraging e-commerce platforms to increase market reach [10][11]. - Efforts are being made to improve brand influence and establish a resource-sharing platform to support the integration of various industries [9][10][11].