Xin Lang Ke Ji·2025-11-17 03:12Core Insights - This year's Double 11 event marked the first time Taobao launched globally across 20 countries and regions, providing services in five languages, resulting in strong GMV growth in overseas markets [1][2] - The number of daily active users (DAC) from overseas markets saw double-digit growth, with nine key markets experiencing over 20% year-on-year increases, indicating significant potential in these regions [1] Group 1 - During the Double 11 period, dozens of brands achieved over 10 million in overseas transactions, with more than 200,000 signed merchants doubling their transaction volumes, outpacing the overall growth rate of Taobao's international business by three times [1] - Taobao's introduction of multiple foreign language versions has lowered the usage barrier for non-Chinese users, attracting a large number of local overseas consumers [1] - On Double 11 day, English-speaking users in Australia and Singapore achieved record transaction highs, while 30% of new purchasing users in Kazakhstan completed orders through the Russian interface [1] Group 2 - Taobao's first-time launch of direct mail services for furniture successfully addressed the "last mile" challenge for large goods, while other self-operated businesses like Ali Health and Fliggy also initiated overseas services [2] - The cross-border free shipping trial for perishable food in Hong Kong resulted in over 50% year-on-year growth in transaction volume, highlighting the potential for more industries and merchants to benefit from overseas growth opportunities [2] - Taobao's overseas general manager emphasized that Double 11 serves as a crucial "barometer" for the Chinese e-commerce industry, with this year's event achieving local consumer engagement, diverse supply offerings, and global fulfillment [2]