Core Insights - The recent surge in popularity of wilderness survival events has significantly activated the outdoor consumption market in China [1] - Dongwu Securities reports that the domestic outdoor industry is currently experiencing a growth acceleration due to multiple positive factors, with the industry scale expected to double in the next five years and long-term growth potential exceeding three times [1] Industry Growth - Since 2019, the annual registration of outdoor-related enterprises in China has rapidly increased, with a peak of 3.433 million registrations in 2023, marking the highest level in nearly a decade [1] - As of November 14, 2025, there are 2.693 million registered outdoor-related enterprises in China, with the Central China region having the highest share at 37.6% [1] Market Composition - Currently, there are 9.137 million existing outdoor-related enterprises in China, with a notable preference for third-tier cities, which account for 34.9% of the total existing enterprises [1]
荒野求生引爆户外市场 今年已注册户外用品相关企业超260万家
Xin Lang Cai Jing·2025-11-17 03:20