银发经济规模有望占GDP比重超10%，4 亿银发群体催生电商新机遇

Core Insights - The aging population in China is expected to reach 400 million by 2035, with the silver economy projected to account for over 10% of GDP, becoming a new engine for high-quality development [2][4] - The silver economy is creating eight core opportunity areas: health care, age-friendly home products, elderly care services, smart elderly devices, silver retail, elderly education, senior tourism, and silver finance [4] - The importance of e-commerce for the silver demographic is increasing, with this group currently accounting for 18% of retail e-commerce sales, and the "active silver" group aged 60-75 making up 60% of that [4] E-commerce Opportunities - The silver demographic faces significant challenges in e-commerce, including issues with false advertising, difficult after-sales service, and decision-making difficulties [4] - The current e-commerce platforms are primarily designed for younger users, which complicates the online shopping experience for the elderly [4] - There is a need for a consumption and service ecosystem that is genuinely age-friendly [2] Innovative Practices - Dreamxiang Technology is leveraging a nationwide network of private domain leaders and a mature supply chain to create a service model that combines brand direct supply, leader empowerment, and precise reach [5][7] - The company has established a supply chain covering over 40,000 brands across 16 categories to meet the diverse needs of the silver population [7] - Dreamxiang Technology's approach includes a strict brand selection mechanism to ensure product safety and suitability for the elderly [7] Success Stories - A brand focused on elderly clothing achieved over 10 million yuan in sales within three months by utilizing Dreamxiang Technology's platform and private domain leaders for targeted recommendations [8] - A local pharmacy chain in Hunan successfully reached the silver demographic in county markets through collaboration with Dreamxiang Technology, enhancing local employment and industry income [8] Future Focus - Dreamxiang Technology aims to deepen its engagement in the silver economy by creating age-friendly private domain consumption scenarios and optimizing product display and purchasing processes [9] - The company plans to enhance cooperation with the silver industry to help local brands expand their market presence [9] - The integration of private domain models with the silver economy addresses traditional challenges in channel coverage and supply-demand matching, providing warmer services for the elderly [9]