“京”喜出发，“长”享冰雪 长春冰雪旅游（北京）推介会圆满举行

Core Insights - The event "Changchun Ice and Snow Tourism Promotion Conference" was held in Beijing, aiming to enhance regional cultural tourism cooperation and promote Changchun's ice and snow tourism industry [4][6][20] - Changchun aims to attract over 90 million tourists this winter season, with a focus on winter sports and cultural experiences [6][8] Group 1: Event Overview - The promotion conference gathered over 150 representatives from government, tourism associations, travel agencies, and media to discuss the development of the ice and snow tourism industry [4][6] - The event highlighted the collaboration between Changchun and the Beijing-Tianjin-Hebei region, which is a major source of tourists for Changchun's winter tourism [8][9] Group 2: Tourism Strategy - Changchun plans to enhance its winter tourism offerings with the theme "Learn to Ski in Changchun," featuring six major ski resorts and over 52 ski trails [11][13] - The city is positioned within the "Golden Snow Belt," boasting a snow season lasting over 150 days, which is comparable to the Alps [11] Group 3: Attractions and Activities - The new winter season will see the launch of various ice and snow activities, including over 200 themed events such as ice carnivals and cultural festivals [13][15] - Changchun's ice and snow parks will offer immersive experiences, including a world-class ice and snow amusement park and a unique snow sports park [15][18] Group 4: Collaborative Efforts - The conference resulted in practical cooperation initiatives, including the introduction of "Changchun Benefits" consumer cards and joint promotional efforts with Douyin to enhance the visibility of Changchun's winter tourism [20][22] - Influencers and travel ambassadors were appointed to promote Changchun's ice and snow resources through social media and live broadcasts, targeting a wider audience [22]