Huan Qiu Wang·2025-11-17 05:17Core Insights - The popularity of "snow mountain viewing" flights has surged on social media, coinciding with the arrival of the snow season, leading to increased interest in "ice and snow routes" that provide access to ski resorts and unique aerial experiences [1][2] Group 1: Travel Trends - Major destinations for ice and snow tourism include Beijing, Zhangjiakou, and Urumqi, with significant increases in search volumes for routes such as "Chengdu to Urumqi" up by 48% year-on-year [1] - The top ten destinations for ice and snow tourism reflect a trend of increased activity across various regions, showcasing a north-south linkage in travel patterns [1][2] Group 2: Visitor Demographics - Nearly half of the visitors to Zhangjiakou are from the post-95 generation, indicating a younger demographic driving the tourism market [2] - The search volume for "Cui Li Ski Resort tickets" has seen a dramatic increase of 275%, highlighting the growing interest in skiing among younger tourists [2] Group 3: Booking and Pricing - Popular ski routes are currently available at low prices, with flights from Beijing to Harbin starting at 300 yuan and from Shanghai to Changchun at 280 yuan [1] - The introduction of promotional packages by Meituan Travel, such as the "18 Member Surprise Day" coupon, is aimed at enhancing customer engagement and driving bookings [1] Group 4: Regional Developments - Zhangjiakou has experienced a surge in visitor numbers, with hotel and accommodation bookings increasing by 12% as a result of heightened interest in winter sports [2] - The opening of the Shenbai High-Speed Railway has significantly reduced travel time to Changbai Mountain, facilitating weekend trips for urban workers [3] Group 5: Local Attractions - In addition to skiing, visitors to Changbai Mountain are exploring various activities such as natural hot springs and reindeer feeding, enhancing the overall appeal of winter getaways [3] - The convenience of short-distance travel options from Beijing to nearby ski resorts has made weekend ski trips a popular choice for city dwellers [4]