一线见闻丨从“坐等客来”到“数闯世界” 义乌重构贸易新方式

Core Insights - The "14th Five-Year Plan" emphasizes the "innovative development of digital trade," which is reshaping business practices in Yiwu, known as a global barometer for small commodity trade [1][7]. Group 1: Digital Trade Development - The Global Digital Trade Center, focused on digital trade, officially opened last month in Yiwu, where merchants are actively engaging in live streaming and video production to reach global customers [1]. - Over the past five years, Yiwu's small commodity market has transitioned from face-to-face transactions to online platforms, integrating over 60,000 physical stores into the digital realm and connecting with 17 major global e-commerce platforms [9]. Group 2: Technological Integration - AI technology is breaking down language barriers, facilitating seamless communication between merchants and international buyers, with 80% of merchants utilizing new technologies [4]. - New applications are being developed, with features like digital human live streaming and AI smart shopping assistants expected to launch by the end of the year [13]. Group 3: Market Expansion and Opportunities - Merchants have expanded their market reach beyond domestic and neighboring countries to Europe, South America, and Southeast Asia through digital trade, which was previously unimaginable [12]. - The Yiwu market is evolving into a strategic hub for global trade empowered by digital technology, aiming to enhance the brand strength and influence of Chinese manufacturing on the global stage [15].