盒马创始人今年2月创立的“派特鲜生” 12月中旬将全部关闭

Core Insights - The pet retail brand "Paiteshengsheng," founded by Hou Yi, is facing significant operational challenges, leading to the decision to close all physical stores by mid-December 2023 while maintaining online operations [1][4]. Group 1: Business Performance - "Paiteshengsheng" opened its first store on February 22, 2023, with plans to establish 100 stores in Shanghai, focusing on new retail, discounting, and pet-owner socialization [2]. - Despite initial expansion, many of the 10 stores opened have already ceased operations due to low customer traffic and poor sales performance [2][3]. - As of November 2023, seven out of ten stores are reported to be closed or paused, with some locations undergoing renovations by new tenants [1][2]. Group 2: Financial Aspects - The brand secured $25 million in angel funding in May 2023, aimed at product innovation, supply chain development, and refined store operations [2]. - The estimated investment for each store is around 500,000 yuan, with a projected payback period of 12 to 18 months, contingent on actual operational performance [4]. Group 3: Market Context - The pet economy in China is projected to exceed 300 billion yuan in market size by 2024, with a 7.5% growth in urban pet consumption [5]. - The proportion of pet-related retail space in Shanghai shopping centers increased to 2.1% in the previous year, indicating a growing interest in pet-friendly commercial environments [6]. Group 4: Operational Challenges - The business model adopted by "Paiteshengsheng," which mirrors the fresh food retail approach of Hema, may not align well with the dietary needs of pets, leading to potential customer dissatisfaction [6][7]. - High operational costs, including rent and labor, along with competition from e-commerce, pose significant challenges for physical retail stores in the pet industry [6][7].