从“卖花”到“卖IP” 窑上古桂香飘全国

Core Insights - The article highlights the transformation of the traditional agricultural village of Yaoshan in Suzhou, which is known for its ancient osmanthus trees, into a modern cultural and tourism hub, leveraging its historical and ecological resources [1][3][6]. Industry Overview - Yaoshan village, with its 2,500 acres of osmanthus trees, has historically been a significant producer of osmanthus flowers, contributing 70% of the total production in the region [4][5]. - The village faced a decline in osmanthus flower prices, dropping from 18 yuan per jin ten years ago to as low as 2-3 yuan per jin at one point, leading to a significant reduction in income for local farmers [5][6]. Transformation Strategies - The village is adopting a model similar to Hangzhou's Manjuelong, focusing on creating a cultural tourism experience rather than just selling raw materials [6][9]. - The introduction of "osmanthus-loquat intercropping" has been implemented to enhance income, with farmers reporting increased yields and profits from both crops [7][8]. Product Innovation - New products such as "800-year ancient osmanthus limited sugar osmanthus" have been developed, selling for 198 yuan per bottle and demonstrating the commercial value of ancient osmanthus trees [6][9]. - The village has also launched innovative products like "ancient osmanthus loquat jam," which has gained popularity and is part of a strategy to differentiate from competitors [10]. Cultural and Tourism Development - The village has initiated cultural tourism activities, including guided tours and experiences related to osmanthus, which have significantly increased visitor numbers and local income [11]. - The local government has supported these initiatives with financial incentives for the preservation of ancient osmanthus trees and infrastructure improvements [11].