从“坐等客来”到“数闯世界” 义乌重构贸易新方式

Core Insights - The article highlights the transformation of Yiwu's trade practices through the development of digital trade, as emphasized in the "14th Five-Year Plan" which promotes innovation in this area [1][8]. Group 1: Digital Trade Development - Yiwu has launched the Global Digital Trade Center, marking a shift from passive selling to proactive engagement through live streaming and video content [1]. - 80% of merchants in the new market are utilizing advanced technologies, including AI, to enhance communication with international buyers [3]. - The integration of over 60,000 physical stores into online platforms has created a new trade advantage characterized by "world goods, Yiwu assembly, global distribution" [7]. Group 2: Impact on Merchants - Merchants have reported significant improvements in efficiency, with one merchant stating that AI can generate design mockups in seconds, a process that previously took days [5]. - The shift to digital trade has expanded market reach, allowing merchants to sell cultural products to regions like Europe, South America, and Southeast Asia [7]. - Training sessions focused on internet and AI applications are seeing overwhelming participation, indicating a strong interest in digital trade skills [7]. Group 3: Future Prospects - New applications such as digital human live streaming and AI smart shopping guides are expected to launch by the end of the year, further enhancing the digital trade landscape [8]. - Merchants aspire for Chinese manufacturing to gain stronger global brand recognition and influence, aiming for a significant presence in international markets [8]. - The Yiwu market is set to transition from a traditional physical marketplace to a digital trade hub, leveraging technology to empower global trade [8].