淘宝“双11”加速全球化 超20万“出海”商家成交额同比翻倍

Core Insights - This year's "Double 11" event marks Taobao's first global promotion across 20 countries and regions, transforming from a "Chinese shopping festival" to a global consumer celebration [1] - The "Going Global" initiative has significantly boosted overseas sales for Taobao merchants, with many brands achieving over 10 million yuan in overseas transactions during the event [1] - Taobao's overseas daily active user count saw double-digit growth, with nine key markets experiencing over 20% year-on-year increases, indicating high potential for future growth [1] Group 1 - Taobao launched multiple foreign language versions to lower barriers for non-Chinese users, attracting a large number of local overseas consumers [2] - On "Double 11" day, English-speaking users in Australia and Singapore achieved record high transactions, while 30% of new buyers in Kazakhstan used the Russian interface [2] - The introduction of AI translation services has enhanced Taobao's global reach, with plans for further strengthening its international capabilities [2] Group 2 - The improvement in supply chain and compliance capabilities has opened new growth opportunities, including the launch of direct shipping for furniture and health products [2] - The cross-border e-commerce platform has seen over 50% year-on-year growth in fresh food sales in Hong Kong after implementing free shipping [2] - The cultural resonance of "Double 11" has expanded beyond transactions, with various products becoming popular in different countries, showcasing the global influence of Chinese consumer culture [3] Group 3 - Taobao's "Double 11" serves as a significant indicator for the Chinese e-commerce industry, achieving localization of demographics, diversification of supply, and globalization of fulfillment [3]