积极打造“银发友好型”金融服务新标杆

Core Viewpoint - 泰兴农商银行 is innovating its financial services for the elderly by establishing a comprehensive service system that includes hardware upgrades, service extensions, ecosystem co-construction, and spiritual empowerment, aiming to create a new path for elderly financial development with local characteristics and contemporary relevance [1][2][3] Group 1: Service Enhancements - The bank has initiated an "elderly-friendly branch" renovation project, completing upgrades at all 48 branches to address the "digital divide" and "physical barriers" faced by elderly customers, ensuring they feel respected and cared for during transactions [1] - In 2024, nine branches were recognized as "civilized and standardized elderly-friendly service branches" in Taizhou [1] Group 2: Community Collaboration - A collaborative community meal service system has been developed in partnership with civil affairs departments and community dining service providers, utilizing social security cards and facial recognition technology to streamline subsidy access for elderly individuals [2] - The project has been implemented in 17 community dining facilities, benefiting over 500 households, with plans for further expansion [2] Group 3: Cultural and Social Engagement - The establishment of "Silver Hair Branches" integrates financial services with cultural, health, and social activities, hosting over 20 cultural events and reaching more than 3,000 elderly participants, resulting in a 30% increase in monthly foot traffic [3] - The bank has seen an increase of 1.2 billion yuan in deposits from elderly customers, with a higher activation rate of social security cards compared to the bank's average [3] Group 4: Future Aspirations - The bank aims to continue being a benchmark for elderly services, focusing on the innovation of "silver hair financial" products and expanding the "finance + elderly care + health + culture" ecosystem to enhance the quality of life for elderly customers [3]