化妆品新政出台，有这7大亮点

Core Viewpoint - The National Medical Products Administration of China has issued a document aimed at transforming the country from a "cosmetics manufacturing giant" to a "cosmetics powerhouse," proposing 24 reform opinions and 48 specific measures to enhance the quality and safety of the cosmetics industry [1][2]. Group 1: Regulatory Reforms - The document introduces a dedicated review pathway for "new efficacy cosmetics," allowing for "immediate reporting and review," which significantly reduces the time required for technical reviews and registration [2]. - It encourages the launch of new cosmetics in China, aiming to make the country a global hub for new product launches, thus eliminating the need for proof of prior sales in the production country [2]. - The document promotes the development of cosmetics tailored for the aging population, recognizing the "silver economy" as a new market opportunity [3]. Group 2: Industry Efficiency - A series of measures are introduced to reduce burdens on companies, such as allowing similar products to share technical data and streamlining the review process for special cosmetics [3][4]. - The document emphasizes the reduction of animal testing requirements, prioritizing the development of alternative testing methods [3]. - It mandates the implementation of electronic labels for cosmetics, enhancing consumer access to product information and improving operational efficiency for companies [3]. Group 3: Customization and Innovation - The document encourages personalized services in cosmetics, allowing for on-site adjustments and repackaging based on consumer needs, aligning with the trend of personalized consumption [4]. - Overall, the 24 reform measures aim to liberate the industry from constraints, fostering innovation and development within the cosmetics sector [5].