除了卖药材，江南药乡浙江磐安还“卖”什么？

Core Insights - The article highlights the transformation of Zhejiang Pan'an, a traditional medicinal herb town, into a modern health and wellness destination, integrating ancient wisdom with contemporary lifestyle trends [1][2]. Industry Overview - Pan'an has a long history of medicinal herb cultivation, dating back to the Jin and Tang dynasties, with notable products recognized as royal tributes during the Tang to Yuan dynasties [1]. - The total output value of the traditional Chinese medicine industry chain in Pan'an is projected to exceed 12 billion yuan in 2024, while the output value for 2023 reached 3.14 billion yuan [2]. Product Innovation - Pan'an has developed over 200 herbal cuisine products categorized into five main types, including ancient medicinal recipes and health-focused dining options [2]. - Innovative health drinks like "Mu Chun Feng," which combines longan, red dates, rose, and goji berries, and "Zhao Qing Si," targeting hair care, are gaining popularity among younger consumers [2]. Technological Integration - The introduction of a "Traditional Chinese Medicine Intelligent Pulse Diagnosis Device" allows visitors to receive personalized health reports, enhancing the interactive experience of traditional medicine [2][4]. Tourism Development - The historical Wushi Village, with over 1,200 years of history, has evolved into an eco-tourism hub, featuring 206 farmhouses and attracting over 1.07 million visitors in 2024, generating a tourism revenue of 200 million yuan [4]. - The village offers unique experiences, such as tofu-making workshops that incorporate local medicinal herbs, appealing to both tourists and local families [4][7]. Market Focus - The local government aims to attract younger demographics by understanding their health interests and lifestyle preferences, recognizing the growing market potential for traditional Chinese medicine among this group [2][4].