累计销量超12.5亿杯，霸王茶姬8周岁上新

Core Insights - The company BaWang Tea Ji celebrated its 8th anniversary on November 17 and launched a new product, BoYa JueXian - Flower Fragrance variant [2] - BaWang Tea Ji distributed one million "Tea Friendship Coupons" to consumers nationwide and organized offline tea gatherings in multiple cities [2] Product Performance - The initial product, BoYa JueXian, has sold over 1.25 billion cups from January 1, 2022, to June 30, 2025 [2] - In 2024, the procurement volume of fresh jasmine flowers for BoYa JueXian increased by 160% compared to the previous year [2] - By 2025, over 30 million consumers ordered two or more cups of BoYa JueXian in a single transaction, with more than 11,000 consumers purchasing over 300 cups for events like weddings and reunions [2] Expansion and Global Presence - Over the past eight years, BaWang Tea Ji has expanded its store locations to cities including Chengdu, Guangxi, Tianjin, Hebei, Fujian, Beijing, Shanghai, and Hangzhou [2] - The company established an overseas division in 2018 and opened its first international store in Malaysia in 2019, now having a global presence with over 7,000 stores across countries such as Malaysia, the United States, Thailand, Singapore, Indonesia, Vietnam, and the Philippines [2]