“十几万就能开上保时捷”，年轻人盯上二手豪车

Core Insights - The second-hand luxury car market is experiencing significant price drops, with average transaction prices decreasing by over 16% year-on-year in the first nine months of the year, surpassing declines in domestic and joint venture brands [1][2] - The trend of "three years at half price" for second-hand luxury cars has become common, attracting younger buyers who are drawn to the affordability of high-end brands [2][3] - Despite the lower purchase prices, the high maintenance and operating costs of luxury vehicles have led to concerns about affordability, with many buyers finding they can afford the car but struggle with ongoing expenses [2][13] Market Trends - The proportion of 90s buyers in the second-hand luxury car market has increased from 23% in 2019 to 47% in 2024, indicating a growing interest among younger consumers [2] - Popular models like the Porsche Macan and Panamera are seeing significant price reductions, with some models selling for less than 30% of their original prices [3][4] - The competitive landscape has intensified, with dealers facing pressure to price vehicles competitively, leading to thin profit margins on popular models [4][5] Pricing Dynamics - The price of second-hand luxury cars is closely tied to the new car market, with significant discounts on new models leading to accelerated depreciation of used vehicles [7][14] - The highest resale value among luxury brands is held by Porsche, with a three-year depreciation rate of 33.8%, while brands like Infiniti have seen values drop to as low as 36.5% [6][12] - The market for second-hand electric luxury cars is volatile, with prices fluctuating rapidly due to brand perception and market sentiment [8][10] Consumer Behavior - High-net-worth individuals are still the primary buyers of high-end luxury cars, focusing on vehicle condition and rarity rather than ongoing costs [13] - There is a growing segment of consumers looking for affordable luxury options, with many second-hand luxury cars priced below 200,000 yuan, appealing to budget-conscious buyers [13][14] - The high operating costs associated with luxury vehicles, including fuel and maintenance, are becoming a significant concern for potential buyers [13][15]