Group 1 - Liu Zhanshu officially appointed as COO of Volkswagen Anhui on November 17, bringing extensive experience from various automotive companies [2] - Volkswagen Anhui, as a joint venture with a 75% stake held by Volkswagen Group, has struggled in the market, with zero sales reported in March 2025 and only a few hundred units sold of its first model in 2024 [2] - Financially, Jianghuai Automobile is expected to incur a loss of approximately 1.35 billion yuan due to Volkswagen Anhui, accounting for over 75% of its total losses [2] Group 2 - Volkswagen Anhui is actively working on self-rescue, planning to launch three new models by 2026, including A and B class sedans and SUVs, with the recent introduction of the ID.EVO concept car seen as a key to market entry [3] - Strategic adjustments include switching future models to a collaboration with Xpeng Motors for enhanced product intelligence, alongside a significant workforce reduction at Volkswagen China [3] - The sales network is set to expand to 60 cities and 120 stores by 2025, focusing on penetrating third-tier cities [3]
刘展术出任大众安徽COO 金标大众能否破局?
Xi Niu Cai Jing·2025-11-17 08:12